Mark, the better translation I can give to you is :
"Ugly things, bad design won't never help to sold something"
But my english is very "approximative"
To understand perfectly this sentence, we must know that raymond Loewy was an industrial and marketing designer very well known for his work in united States, specially durind the 50's.
His goal, with this sentence was to explain the fact that invest in design can really help to sold something, and not only the design of the packaging or the corporate identity, but also the design of the product itself. Make it beautifull is always better...
He was known to be the inventor of "Streamline", a kind of design who try to express the spirit of the 50's, made of technology and velocity (some refrigerator and railways engine was designed by him) : "stream and line design"...
And last but not least : he was french...
